Photograph by Tina Barney; Courtesy of Miu Miu It is never too early to get into the holiday spirit. Everyone knows the Christmas season can be stressful, but the more you prepare ahead of time, the more you can enjoy all the magic. So while it may seem too early to start considering your gifts, in reality, you’ll just be saving your future self a lot of stress. And luckily, the brands are, once again, ahead of schedule, already rolling out their holiday content for our benefit. Ferragamo, Dior, Chanel, and more have released their 2026 holiday campaigns, and the images are getting us in the yuletide mood. So while the leaves may just now be falling off the trees, soon they’ll be on the ground, covered in snow—and there’s no time like the present to dive into the 2026 holiday campaigns.
Gigi Hadid, Louisa Jacobson, and more gather in a grand townhouse to celebrate the holidays. The polished wood walls are covered in wreaths, the tree is bedecked with ornaments, and everyone is dressed in Miu Miu.
The wardrobe highlights contrasts between lifestyle archetypes and seasonal themes. Silk dresses are paired with upcycled knits and sportswear-inspired zip-front blousons. Cropped sweaters reveal button-down shirts, and utilitarian cotton canvas separates are layered over sequined bralettes.
But the models are not alone in this uptown space. They are joined by plush toy bears, rabbits, geese, and more. Treated like treasured guests, these additions provide whimsy to the scene, a composed portrait of bourgeois behavior subverted by humor and play.
Friendly furry creatures are not unique to the Miu Miu campaign this season—they pop up in the Prada world as well. This time, though, the woodland pals are hand-drawn by a team of artists led by cinematic animator John Pomeroy.
Sadie Sink gets down on the ground with a trio of mice to admire a patterned, calf-hair loafer. Maya Hawke faces off against a sly fox as she braves the elements of a frozen setting. There is a whimsy to these wintertime scenes, which emphasizes Prada’s humanity and a connection to craft that lies at the heart of the brand’s approach to creation.
Kris Jenner is the matriarch of the Ferragamo family in the brand’s 2026 holiday campaign, The Joy of Loving. “Ferragamo is all about family,” says creative director Maximilian Davis. “And when I design, I am always thinking about that, too: how a collection can be worn by different generations, but also how pieces you love will be held onto and passed down through them.”
The momager stars as the director of a fictional film, leading screen tests featuring the campaign’s various faces. There’s Paloma Elsesser and her brother, Sage; girl group The Womack Sisters; and Sofia Testino with her dog, Syko. Actress Joan Chen is joined by her daughter, Audrey Hui, while acting coach Nancy Banks poses with her son, actor Benny Buckley.
The campaign connects back to the roots of Ferragamo, and founder Salvatore Ferragamo’s original desire to build a better life for his family through his love of invention and creativity. “One of the founding values of Ferragamo has always been of beauty that develops from craftsmanship, humanity, and joy,” says Salvatore’s son, Leonardo Ferragamo. “This campaign is telling that story.”
Loro Piana invites you to a weekend at the cabin, where the elegantly falling snow outside matches the chic inhabitants’ wardrobes. Models are dressed in the brand’s holiday collection, an expression of style that plays out across textures, hand-finished prints, exclusive patterns, and elaborate stitches.
Loro Piana’s usually muted color palette is realized once again, this time in the form of dark greens and earthy browns. They are highlighted with pops of winter-white and marigold.
Warm jersey tops and trousers form the foundations of these après-ski looks. On top, classic Loro Piana outerwear like the Spagna jacket and Konny vest are crafted in wool and finely detailed with needlework; the wearer stays warm while also making an enviable sartorial impression.
Chanel is hitting the slopes for its 2026 Coco Neige collection. Bright-red knits and colorblocked puffers stand out against snow-capped mountains. The images have a retro flair, but the clothing is distinctly modern.
A snowball fight adds even more joy to this already playful campaign, while penguin and polar bear-shaped purses and earrings provide the perfect amount of whimsy.
Shearling caps keep ears warm, while winter whites are embraced with aplomb. It’s a reminder that dressing for warmth does not mean sacrificing style or charm.
Indulge in your sweet tooth with Dior’s 2026 holiday campaign, which sees the brand’s famous 30 Montaigne store reimagined as a sugar-dusted gingerbread house. Anya Taylor-Joy and Deva Cassel star in a joyous musical video. The house’s ambassadors prance around the store, snacking on Dior cookies, spritzing the brand’s famed fragrances, and trimming the icing-lined cookie Christmas tree.
This article was originally published on Oct. 16, 2026
Source: ShowBiz
0 Comments